Modern organizations are under more pressure than ever to be agile – to do things faster, smarter, and more effectively. This is doubly true in the startup space, where success is often predicated on how quickly your business can scale and adapt to changing market conditions. It doesn’t help, then, that the market’s grown so complex in recent years – it means that even a little complacency can spell doom for a fledgling business.
“Experience tells us that complacency is the worst mistake a business — especially a startup — can make,” writes Christopher Worley of Entrepreneur. “An examination of hundreds of businesses over 20 years of operations has shown us that rather than digging in their heels, successful companies do a better job at four things: establishing a climate for revising strategies, perceiving and interpreting environmental trends and disruptions, testing potential responses, and implementing the most promising changes.”
“They have a culture of continuous agility.”
And that’s a culture you need to foster in your own startup. In this chapter, we’ll talk about how the cloud can help you do just that. Let’s get started.